El Cajon Marketing

History of El Cajon Marketing

El Cajon translates to "The Box" in Spanish, referring to its boxed-in valley geography. The history begins in 1845, marked by the El Cajon Rancho land grant awarded to Maria Antonio Estudillo. On historical maps in 1873 and 1875 El Cajon was often referred to as only Cajon.

El Cajon has humble agricultural beginnings, the rise of industry and commerce, and the influence of notable companies and individuals. Today, El Cajon's economy is characterized by its blend of retail, manufacturing, and a continued emphasis on service industries.

El Cajon was not incorporated until November 12, 1912. The city's proximity to San Diego and its spacious landscape make it a strategic location for manufacturing and retail businesses. Taylor Guitars, founded in 1974, has become synonymous with El Cajon. Taylor Guitars significantly impacted the local economy and helped put El Cajon on the map as a center for musical instrument craftsmanship.

The Mother Goose Parade was originally conceived in 1947 by Thomas Wigton Jr. to attract shoppers to downtown El Cajon and has since evolved into a showcase of community spirit and creativity. The local businessman and member of the El Cajon Valley Lions Club had the idea to bringing a slice of the famed Macy's Thanksgiving Day Parade to El Cajon.

The initial event was a modest affair, featuring homemade floats, a few marching bands, and a small crowd. Every year, the parade features a specific theme, which participants embrace. Every year the parade draws an estimated 100,000 spectators. Local schools, businesses, and organizations participate enthusiastically, contributing floats and performances that reflect both the heritage and cultural diversity of the area.

El Cajon was once home to a tourist attraction, called Frontier Town, or Big Oak Ranch, that was a typical frontier-town theme park and a periodic simulated shootout. Developed in 1960s the theme park was designed to transport visitors back to the frontier days through its meticulously constructed environment and lively entertainment offerings. There was a decline in visitor numbers towards the late 1970s and the park was closed around 1980 and is being used for residential housing.

During this same time there was also a large push to modernize El Cajon and make it a commercial hub for the eastern suburbs of San Diego County. Initiated in the late 1960s, Parkway Plaza opened in 1972, introduced of a movie theater and later, a food court, transformed the mall into a multi-purpose venue, not just for shopping but also for entertainment and dining. These centers turned El Cajon into a regional shopping destination, creating numerous jobs and generating considerable economic activity.

Amplify your brand's presence in El Cajon:

Things to do in El Cajon

Heritage of the Americas Museum

Experience a comprehensive view of the Americas' history at the Heritage of the Americas Museum across a remarkable collection of natural history, archaeology, anthropology, and fine art. Unique garden exhibits showcase exotic and rare plant species from around the world. Regular special events like arts and crafts fairs provide activities for all ages.

The Water Conservation Garden

Engage interactive exhibits like the Butterfly Pavilion and the Children’s Discovery Garden at The Water Conservation Garden. Access a wealth of resources for sustainable gardening, including plant sales and expert advice. Enjoy the serene beauty of themed gardens that illustrate water conservation techniques and sustainable gardening practices.

El Cajon Classic Cruise

Enjoy a perfect outing for families and auto enthusiasts alike, with live music and local food vendors at the El Cajon Classic Cruise. Connect with the community and meet other classic car aficionados. There are new themes that change weekly ranging from muscle cars to vintage trucks, adding variety to every visit.

Sycuan Cultural Center and Museum

Learn the rich history of the Kumeyaay nation with an array of photographs, artifacts, and stories that showcase the traditions of the Native American tribes of the region. Regular workshops and events promote awareness and appreciation of the Kumeyaay tribes. Find more about Sycuan Cultural Center at their instagram: @sycuanculturalcenter

Summers Past Farms

Famous for seasonal events that bring large crowds to learn about the beauty of gardening. Every Spring Summers Past Farms hosts a sweat pea maze that allows visitors a unique experience to walk through a towering fragrant maze of sweat pea. During the month of October pick your pumpkin patch for festivities. Lavender seasons feature over 40 fine craftsman and expert artisans.