Escondido Marketing

History of Escondido Marketing

Escondido is translated to "hidden" in spanish, reflecting its secluded valley location. Some sources claim the hidden name comes from its hidden treasure or hidden water that brought fertile and rich farming land.

Escondido was first settled by the Luiseño Indigenous people of California. When Meixco fought for independence against Spain, the land was divided into ranchos. Most of Escondido is what was previously known as "Rancho Rincon del Diablo" this can be translated into "the devil's corner" or "the devil's lurking place."

In 1883, a group formed the Stockton Company and purchased Rancho Rincon del Diablo for $100,000. A year later these landowners transferred their interest in the valley to the Escondido Company. They planted a large vineyard of Muscat grapes that required little irrigation.

The Escondido Company's ownership of the valley did not last long. In 1886 they deeded the area to the Escondido Land & Town Company, which set to work subdividing the land and planting more vineyards and citrus groves.

The engineering feat of the construction of the Escondido Canal in 1886 transformed the landscape by irrigating previously arid land, boosting agricultural productivity and growth. This period marked the beginning of Escondido’s reputation as a flourishing agricultural hub.

Escondido was incorporated on October 8th, 1888. The city voters elected a marshal, treasurer, clerk and a council.

With the introduction of the railroad, Escondido was connnected to major markets which enhanced its agricultural export capabilities.

Every year during the fall season, since 1908, Escondido celebrates the Grape Day Festival, an event that pays homage to its viticultural roots. Grape Day Festival was founded by an early pioneer of the West, Sigmund “Sig” Steiner, who was also one of the first mayors of Escondido. Learn more about Grape Day Festival and how to donate here.

Amplify your brand's presence in Escondido:

Things to do in Escondido

The California Center for the Arts

Visit The California Center for the Arts, the cultural center of North San Diego County, a cultural hub that showcases local and international talent in a wide array of performances, exhibitions, and educational programs. Regular community events and workshops provide enriching experiences for all ages.

Dixon Lake

Dixon Lake is ideal for fishing, camping, and hiking activities. Dixon lake offers breathtaking, scenic views of Escondido and the surrounding areas, perfect for photography and nature watching.

San Diego Zoo Safari Park

Spanning over 1,800 acres, the San Diego Zoo Safari Park is home to over 2,600 animals across 300 species. Get up close with wildlife with their unique experiences such as safari tours. San Diego Zoo Wildlife Alliance provides educational insight into the global efforts in wildlife preservation and conservation efforts.

San Diego Archaeological Center

Founded in 1993 the San Diego Archaeological Center in Escondido provides a unparalleled glimpse into Southern California's past, with artifacts, exhibits and interactive learning experiences that span 12,000 yearss of human history in the region. The center is a hub for archaeological research, offering insights into ongoing studies and discoveries that shape our understanding of historical developments in San Diego County.