Point Loma Marketing

History of Point Loma Marketing

The Spanish first arrived to California in 1542, led by explorer Juan Rodríguez Cabrillo, who claimed the area for Spain. This event is commemorated today by the Cabrillo National Monument, established in 1913, which celebrates Cabrillo's exploration and offers extensive views of San Diego’s harbor and skyline.

The Old Point Loma Lighthouse was completed and lit on November 15, 1855, serving as a beacon for navigating the Pacific Coast. Sailors entering San Diego Bay depending on this lighthouse as a crucial navigational aid. The Old Point Loma Lighthouse is now a museum, encapsulating the maritime history that is intrinsic to Point Loma’s identity.

Point Loma’s strategic importance was further cemented with the military development of Fort Rosecrans, which became a key defense point during both World Wars. As the military presence expanded the Naval Training Center was founded in 1923, which transformed Point Loma into a crucial military base, a role it continues to play today. The site of the NTC is now a beautiful community town square called Liberty Station. Make memories and enjoy life at the timeless destination of Liberty Station.

During the early 1900s Point Loma's culture boomed thanks to notable figures like Katherine Tingley, after she relocated the headquarters of the Universal Brotherhood and Theosophical Society from New York to Point Loma. The community was based on the principles of Theosophy, a spiritual movement that emphasizes universal brotherhood, the study of world religions, and the exploration of science and the arts.

The establishment of the community, often referred to as Lomaland, was pivotal in transforming Point Loma into a vibrant cultural center. Lomaland was an experiment in utopian living, aiming to foster educational innovation and spiritual enlightenment. The community was architecturally distinctive, featuring buildings with a blend of Greek, Egyptian, and Renaissance motifs, set in lavish, landscaped grounds.

Tingley also established the Raja Yoga School and the Theosophical University, which provided education from kindergarten through college, focusing not only on academic education but also on the arts, drama, and philosophical teachings. These institutions attracted intellectuals, artists, and spiritual seekers from across the globe, turning Point Loma into a hub of progressive thought and cultural activity.

Though the original buildings of Lomaland are no longer standing, the site now houses Point Loma Nazarene University, which maintains the history and spirit of its predecessors.

The heroic statue of Cabrillo, commissioned by the Portuguese government, was installed at the Cabrillo National Monument in 1939. This statue celebrates Cabrillo as a distinguished navigator.

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Things to do in Point Loma

Point Loma Tide Pools

Part of the Cabrillo National Monument, the Point Loma Tide Pools offer a natural museum experience where visitors can explore marine life in its natural habitat along the rocky shores of Point Loma. Explore the unforgettable Point Loma Tide Pools where adventure and education collide along San Diego's coastline.

Sunset Cliffs Natural Park

Sunset Cliffs Natural Park offers a breathtaking escape where the Pacific Ocean meets dramatic cliffs creating a perfect backdrop for nature lovers and adventure seekers alike. Sunset Cliffs is a 68-acre park renowned for it's panoramic views, making it an ideal spot for sunset watchers, hikers, photographers, and much more.

Fort Rosecrans National Cemetery

Fort Rosecrans National Cemetery, a federal military cemetery, is located on the grounds of the former Army coastal artillery station, offers a historical insight into the military past of Point Loma, with memorials and monuments dedicated to soldiers from various conflicts.