Poway Marketing

History of Poway Marketing

Poway, once known as "Pawiiy" by the Kumeyaay people, has evolved significantly over the centuries. Pawiiy can be rougly translated to the meeting of little valleys" or "end of the valley." The area was first recognized for its rich resources by the Kumeyaay, who utilized the land's natural springs and wildlife.

By the late 19th century, attracted by its fertile soil, early settlers like Philip Crosthwaite, who arrived in the 1850s, began cultivating the land, marking the beginning of its agricultural development.

The establishment of the Poway Post Office in 1870 under Postmaster Cyrus G. Pray was a pivotal moment, solidifying Poway’s role as an agricultural hub within the region.

The transformation of Poway into "The City in the Country" was significantly propelled forward with the construction of the Poway Dam in 1971. This project, overseen by engineers like John D. Butler, who also played a significant role in other regional water projects, helped facilitate residential and commercial growth, transitioning Poway from a quiet farming community to a thriving suburban city.

As more educational institutions and businesses were established, Poway fostered a robust local economy and community life. Cohu, Inc. and General Atomics Aeronautical Systems exemplify the robust growth and strategic marketing development within San Diego's high-tech and defense sectors.

Amplify your brand's presence in Poway:

Things to do in Poway

Poway Historical Society

Dive into Poway’s vibrant history at the Poway Historical Society, where you can explore a range of exhibits, participate in special events, and uncover the city’s development through artifacts and stories. It’s an ideal destination for history buffs looking to connect with Poway’s past.

Kumeyaay-Ipai Interpretive Center

Experience the rich heritage of the Kumeyaay people at the Kumeyaay-Ipai Interpretive Center. Through guided tours and detailed exhibits, visitors gain insights into the traditional lifestyles, crafts, and environmental knowledge of the indigenous inhabitants of the Poway area.

Blue Sky Ecological Reserve

Visit Blue Sky Ecological Reserve to enjoy outdoor adventures and environmental education in a 700-acre canyon. Ideal for hiking and bird watching, the reserve offers guided naturalist tours that enhance your understanding of local flora and fauna and the ecological importance of the region.